Operating Model & Governance
Clear ownership, decision rights and incentives across Sales, Marketing, Product, Partnerships and Delivery, so the business can execute its growth plan.
Fractional Executive Leadership | Executive Advisory
Turn growth plans into predictable revenue.
ViAura builds the operating model, commercial engine and partnerships behind your growth.
Start a conversationHow ViAura Helps
Growth scales when the business is built for it.
ViAura combines three disciplines around the constraint that matters most.
Commercial Growth & GTM
Turning growth strategy into executable propositions, routes to market, pipeline and measurable revenue outcomes.
Strategic Partnerships & Ecosystems
Turning hyperscaler, ISV and SI partnerships into scalable routes to market through partner strategy, joint propositions, co-sell and governance.
Applied to complex growth and transformation challenges, including AI, data and cloud.
Why ViAura
Growth problems are often operating model problems.
When strategy, structure and partnerships are designed and governed separately, partner investment struggles to become predictable pipeline.
The internal business system
- Strategy
- Operating model
- Governance
- Ownership
- Execution
- Performance
ViAura works where the two connect.
The external growth ecosystem
- Partners
- Joint value
- GTM and co-sell
- Pipeline
- Commercial value
How ViAura Works
A disciplined approach, shaped around the business need.
Each engagement is shaped around the constraint that matters most. Each next step is taken only where the evidence supports it.
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Assess
Establish what is constraining growth, why it is happening and what should happen next.
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Design
Define the operating model, commercial and partnership changes needed to reach agreed outcomes.
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Enable
Put the changes into practice alongside leaders, teams and partners.
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Deliver
Fractional senior leadership to drive agreed outcomes and embed capability.
Progress is measured against growth outcomes agreed at the outset.
Ways to Engage
Start focused. Scale what works.
Growth Diagnostic
A focused, fixed-fee diagnostic of what is constraining growth, why, and what should happen next, typically within two to three weeks.
Design & Enable
A defined, fixed-fee engagement that turns evidence into action, shaped around the changes required.
Fractional Growth Leadership
Ongoing senior leadership against agreed priorities and outcomes, on a monthly retainer with clear capacity and boundaries.
Low risk by design. Outcome, scope, cost and leadership time are agreed before work begins. There is a clear decision point at each stage, with no obligation to continue. ViAura is founder-led, so you work directly with Vimmy Patel throughout.
Selected Career Impact
Track record brought to ViAura.
Historical outcomes from Vimmy Patel’s prior leadership roles. These are not ViAura Consulting client results.
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£100m+
Qualified pipeline opportunities, Endava
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£50m+
Qualified partner pipeline, GFT
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£5m+
Partner funding and strategic investment, across Endava and GFT
About Vimmy Patel
I’ve redesigned operating models and built partnerships.
My experience spans digital transformation, operating model design and strategic partnerships and alliances, with 20 years spent helping organisations turn strategy into scalable execution and commercial growth.
I specialise in designing the operating models, governance and commercial structures that enable strategic partnerships to become repeatable revenue channels.
Vimmy Patel, Founder, ViAura Consulting
LinkedInStart a Conversation
Start with the constraint that matters most.
Where is growth, or partner revenue, getting stuck in your business?
A focused conversation, with no fee and no obligation. You leave with a shared initial perspective and an agreed next step, if one makes sense.